Who is your Target Audience?
That’s it. That’s your target audience in a nutshell.
Put another way, your target audience are the individuals that are going to be the most receptive to your marketing and your message. These are the ones who…..
- Have the financial means to buy
- Have an interest in your product (or service)
- Have the ability to say “Yes”
- Have the predisposition to say “Yes”
In terms of marketing, your target audience is who your marketing message is aimed at. That’s why it is critical to have an idea of who they are. To reach them, you need to be able to communicate with them in the “language” they are comfortable with.
If you don’t have a clear idea of who has an interest in your product, then chances are you’re going to be wasting a lot of time (and money) marketing to people who aren’t really interested. That means there’s little chance they will ever buy anything from you. No matter how great it is or how great you’re marketing is.
That’s just the reality. So, it only makes sense to put your time into those people who have an interest.
When you have a clear idea of who those people are who are interested and who have the financial means to buy at some point, your marketing will be more focused. Then you can refine your message to target the people that are hungry for what you’re offering (whether it’s content or an actual product). You want to reach what is called the “starving crowd”.
The “starving crowd” may be a bit of an exaggeration, but I think you get the point……..
Another benefit of knowing just who is your target audience, is that you’ll have a much better idea of what they need. You’ll have an understanding of their problems. And then you’ll know what solutions you can offer to help them solve their problems.
Keeping your target audience in the forefront is key. When you remember that what you’re doing is always about them and not you, your message will be focused on helping them solve their problems or offering them something that makes their lives easier in some way.
I think Zig Ziglar said it this way:
“You can have everything in life you want, if you will just help enough people get what they want.”
When you know who your target audience is, you know who it is you are helping to get what they want. Then your marketing, your message, and what you offer is all geared toward those people who you have identified as your target audience.
To your success,
Debra Moore is a teacher, content publisher, and information product copywriter who helps beginning entrepreneurs market their products and services.
Using Testimonials to Handle Objections and Get More Sales
Let me explain it this way….I felt compelled to open that plain looking envelope lying on the table. I’m not sure why because I expected some “run of the mill” letter about home refinancing or a new credit card offer. Instead, what I found inside the envelope was a twelve page promotion.
Having decided to go to the trouble of opening the envelope, I went ahead and started reading through the twelve pages. Within seconds, I found myself drawn to the testimonials.
Over the next week or so, I would find a spare minute here and there to reread the letter…..I found myself really drawn to those testimonials. They really spoke to me.
As I went through those testimonials again and again, I found myself identifying with the people in the testimonials. I can imagine how they lived and what they were like. It seemed like I knew some of them.
Testimonials can seem like “dressing” on an ad or promotion. But, in reality, they are so much more than “fluff”.
For one thing, if done well, using testimonials can be a very effective way to handle objections and get more sales. Objections are always there in anything that involves selling. No matter what is being sold. And testimonials can really go a long way to addressing objections.
Dan Kennedy has this to say about objections:
“An objection doesn’t necessarily mean there’s a level of conflict. An objection isn’t the same as saying “no”. The potential buyer is actually seeking more information, feeling a little uneasy about making the commitment and looking for a compelling reason to go ahead and buy.”
So, think about using testimonials to handle objections as a way of giving more information so the potential buyer feels more comfortable with the decision to buy.
Can you remember the last time you were trying to make a decision whether or not to buy something? Did you ask someone who you trusted to steer you right? Do you read the reviews on Amazon when you’re considering a purchase?
I know I do. In fact, 70% of Americans say they look at product testimonials and reviews before making a purchase.
Testimonials can be powerful motivators. Using testimonials can strengthen your promotion. That’s because they speak to credibility and level of expertise. Because testimonials reflect a customer’s thoughts about your product or service, positive statements are a way of letting potential buyers know that others approve.
Testimonials are really about trust. They can show that people are happy with your product. They are a great way to attract more interest and more success.
And testimonials don’t just have to be used on a sales page or advertisement. They can be very effectively used on blogs, websites, brochures, press releases, and anything else you use to promote your business.
To Your Success,
Debra Moore is a teacher and information product copywriter who focuses on helping beginning entrepreneurs market their products and services.
Hiring a Freelancer
So, you have a project and need a good freelancer to help you with it? Just where do you start when hiring a freelancer? Once you’ve decided on the places where you will post a job ad, you’re ready to find the right person to get the job done.
One key to finding the right person for your job is to write an accurate and complete description of what the job requires. To begin with, make sure your job description has a title that matches the specific job. A accurate job title will help attract qualified individuals.
Consider including these in your description when hiring a freelancer:
*Responsibilities they will have
*Tmeline or deadline
*Your budget for the job
*Any other information they need to know
Your job description should be at least a full paragraph or two. It’s important to be specific and include everything they need to know to be able to bid on the job. Some freelancer services give you a choice to pay the freelancer by the hour or by the job. No matter which method you choose, you’ll most likely find that the price for jobs varies widely.
Once you start getting responses from your ad, you can begin checking each person’s reviews and ratings. These can tell you a lot about how previous customers feel about the freelancer’s work. Many of the sites include comments from customers and those can prove really helpful to read through.
You should also take the time to look at examples of the freelancer’s work. Many of them provide a portfolio of their work so you can get an idea of the quality and type of work they’ve done. You might find that the person does great work, but that their style doesn’t fit with what you’re looking for with your job.
As you get replies, pay attention to the person’s communication. You want someone who answers your questions promptly and who communicates in a way that’s easy to understand. You’ll also be able to tell if they really understand the job you’re asking them to do.
You’ll probably find that many of the replies you get are from individuals who don’t speak English as a first language. This can sometimes make it difficult when trying to communicate the specifics of a job, but that isn’t always the case. Sending a few emails back and forth will give you a good idea whether this will be an issue.
It’s also a good idea to start with a smaller project, or job, when hiring a freelancer for the first time. You can always build up to a larger project, but starting small will help you avoid the possibility of having issues with a bigger project. This can save you money and time in the long run.
What has been your experience with outsourcing or hiring a freelancer?
To your Success,
Debra Moore is a teacher, copywriter, and content publisher who focuses on helping beginning entrepreneurs market their products and services.